Big Ideas, Real Impact.
After 17 years of writing, I've accumulated more Google Docs than I'd care to admit.
These are a handful of the websites, campaigns, articles, emails, and stories I'm especially proud to have my name attached to.
Hot Off the Press
UCR Professional & Global Education
UCR Professional & Global Education
Quasar Expeditions
Executive Ghostwriting
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The Love Story That Sparked Quasar
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Utah Business Journal: YNAB Founder's Story
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The Untold Origin Story of Quasar Expeditions
Some Stories Are Best Told by Numbers
After all these years, I’ve never run out of things to say.
7+ years
building editorial calendars
17K+
clicks on a single SEO article
60+
higher education campaigns annually
68% average open rate
for Loose Change as editor
500K+
readers of You Need an Update (writer & editor)
8 monthly
StoryBrand-style email campaigns
80+ blogs
written and edited annually
6.3M+
organic search impressions for Quasar
Travel Writing
Discover Quiet Luxury in Ecuador
What's Small Ship Cruising Really Like?
Astrotourism in Atacama
Explore Coeur d'Alene Like a Local
Lakeside Igloo Dining
Hot Winter Nights Resort Package
Websites & Brand Voice
Whether I'm writing a homepage, refining a brand message, or launching a new course, my goal is always the same: help people understand—and remember—what makes an organization worth choosing.
Client
London Pilates Academy
Course Writing • Ghostwriting
Client
Quasar Expeditions
Brand Voice • Content Strategy • Copywriting • Email Marketing
Client
Cajon Dental
Website Copy • Brand Voice • SEO
Website Copy • Higher Education Marketing • Feature Stories
Client
RallyUp
Rebranding • Brand Voice • UX Copywriting
Service Launch
Financial Wellness by YNAB
Product Marketing • Messaging Strategy • Landing Page
Storytelling
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How to Use AI Without Losing Yourself
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The Secret to Thriving—Not Just Surviving
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When "No Time" Becomes the Right Time
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How to Save for a House: A Step by Step Guide
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My Emergency Sunshine Fund in YNAB
