Big Ideas, Real Impact.

After 17 years of writing, I've accumulated more Google Docs than I'd care to admit.

These are a handful of the websites, campaigns, articles, emails, and stories I'm especially proud to have my name attached to.

Close-up of a workspace with two hands, one using a laptop and the other writing in a notebook. There are three glasses of water on the desk, and a vase with two white calla lilies. Decorative objects, including a beige vase and a wooden tray, are also visible.

Hot Off the Press

UCR Campus Sculpture
Abstract digital image of interconnected glowing lines and dots representing fiber optic cables or neural networks.
A hummingbird with brown and white feathers hovering near a pink and white flower.

UCR Professional & Global Education

Name Change Announcement Blog

UCR Professional & Global Education

How to Use AI Without Losing Yourself

Quasar Expeditions

From Hummingbirds to Sea Lions Blog

A view of an outdoor architectural structure with large stone columns and a decorative entablature, surrounded by lush green trees and plants.
Sandy beach with dunes and sparse vegetation under a blue sky with scattered clouds.
A graduate wearing a black cap and robe with white tassels, seen from behind, outdoors with trees and a cloudy sky in the background.

UCR Professional & Global Education

Finding Community 5,000 Miles From Home

Backroads

The Michigan You Haven’t Met Yet

UCR Professional & Global Education

Can a Postgraduate Diploma Lead to a Job?

Some Stories Are Best Told by Numbers

After all these years, I’ve never run out of things to say.

7+ years
building editorial calendars

17K+
clicks on a single SEO article

60+
higher education campaigns annually

68% average open rate
for Loose Change as editor

500K+
readers of You Need an Update (writer & editor)

8 monthly
StoryBrand-style email campaigns

80+ blogs
written and edited annually

6.3M+
organic search impressions for Quasar

Executive Ghostwriting

  • A white yacht sailing near a rocky cliffside with steep, rugged terrain.

    The Love Story That Sparked Quasar

    Read
  • A glass container filled with coins, with a small green plant growing out of the coins, set against a blurry metallic background.

    Utah Business Journal: YNAB Founder's Story

    Read
  • View of a rugged coastal cliff overlooking the ocean, with rocky outcroppings and cloudy sky.

    The Untold Origin Story of Quasar Expeditions

    Read

Travel Writing

Discover Quiet Luxury in Ecuador

Discover Quiet Luxury in Ecuador

What's Small Ship Cruising Really Like?

What's Small Ship Cruising Really Like?

Astrotourism in Atacama

Astrotourism in Atacama

Explore Coeur d'Alene Like a Local

Explore Coeur d'Alene Like a Local

Lakeside Igloo Dining

Lakeside Igloo Dining

Hot Winter Nights Resort Package

Hot Winter Nights Resort Package

Websites & Brand Voice

Whether I'm writing a homepage, refining a brand message, or launching a new course, my goal is always the same: help people understand—and remember—what makes an organization worth choosing.

A winding road with a vehicle traveling through a mountainous landscape. The background features tall, snow-capped peaks partially covered by clouds, with a blue sky above.
A Pilates studio with wooden reformer machines and equipment, featuring a white ceiling with multiple spotlights, white and patterned wall panels, and a small plant in the foreground.

Client
London Pilates Academy

Course Writing • Ghostwriting

A modern dental clinic examination room featuring a dental chair with orange padding, surrounded by various dental equipment and storage cabinets. There is a wall-mounted clock and a window with blinds providing natural light.

Client
Quasar Expeditions

Brand Voice • Content Strategy • Copywriting • Email Marketing

Client
Cajon Dental

Website Copy • Brand Voice • SEO

Tall modern clock tower with vertical slats and a clock face, surrounded by trees and a grassy park area in the foreground, under a clear sky.

Client
UCR Professional & Global Education

Website Copy • Higher Education Marketing • Feature Stories

A small green plant growing from a pile of stacked coins, symbolizing financial growth or investment.
Group of children running outdoors on a dusty field during sunset or sunrise.

Client
RallyUp

Rebranding • Brand Voice • UX Copywriting

Service Launch
Financial Wellness by YNAB

Product Marketing • Messaging Strategy • Landing Page

Storytelling

  • Abstract digital image depicting glowing lines and dots representing neural networks or data flow.

    How to Use AI Without Losing Yourself

    Read
  • Sunset over a grassy field with mountains in the background and a lens flare in the foreground.

    The Secret to Thriving—Not Just Surviving

    Read
  • A woman with curly blonde hair reaching up to catch her graduation cap in the air against a clear blue sky.

    When "No Time" Becomes the Right Time

    Read
  • A living room with a large white wall, various green plants, a yellow sideboard, a round mirror, a white table lamp, a tall white lamp, an orange armchair, a white ottoman, a patterned black and white rug, and a beige wooden floor.

    How to Save for a House: A Step by Step Guide

    Read
  • Close-up view of green palm leaves against a bright blue sky with sunlight.

    My Emergency Sunshine Fund in YNAB

    Read
  • Coins scattered on a wooden surface with a blurred background of a person sitting at a desk or table.

    YNAB: Break the Speak-Track-Regret Cycle

    Read